Importance of Digital Marketing | Advertising

Advertising is important as it enables brands to display the unique selling points of their products and services in a few minutes or even seconds. It also allows a brand to establish a brand positioning in the minds of their target consumers while associating their brand with an idea or category that they want their consumers to remember them as.

The advertisements rolled out by one’s company also invites their target consumers to do a comparison between their brand and their competitors before the consumer decides on which brand they would like to purchase from.