Bad Content Can Cost Your Company

It's easier than ever before to run and manage your marketing campaign on Google and Facebook (Meta) nowadays with free training and marketing experts at your disposal 24/7. However, when it comes to creating high-quality content, the to-do’s become a little more foggy. Yet the fact remains that bad content can cost your company. Despite SEO and content volume being important, neither is as important as high quality content.

Just what sets apart high quality content from low quality content? It’s the difference between creating content your audience engages with and creating content that will be ignored. Google and Facebook (Meta) continually update their algorithms to improve the quality of search results, and achieves this by punishing websites with low-quality content. Essentially, the algorithm punishes brands who use SEO tricks without creating quality content, and rewards websites who create high-quality content and use SEO merely as a tool to maximize engagement. This knowledge should inform all of the other steps you take to ensure you’re creating high-quality content and original content and Rebo is here to help